Welcome to my origin and the Aurei universe

A long time ago, all of this started with a blog. I wrote about fashion, shared my outfits, travels, and everything that inspired me. Many years and many stages have passed, but there is one thing that hasn’t changed: the excitement of sharing and telling stories.

That is why I wanted to start this dream, which is now a reality, in this way.

This is the Aurei blog, a space where I will share everything behind this project: ideas, processes, inspiration, and above all, my own way of understanding wellness.

More than six years ago, I started exercising every day. At first, it was for my health, to relieve my back pain, but little by little, movement became an essential part of my life. Since then, there have been pregnancies, moves, new projects, changes of pace, and new priorities.

And all of that has transformed the way I understand well-being.
Today I know that wellness does not mean following a perfect routine. It means listening to myself, adapting, and understanding what I need at any given moment. Some days it’s training; others, it’s resting. It’s also enjoying my family, feeling calm, having energy, working on projects that excite me, and finding small moments for myself.

Aurei is born precisely from that: from understanding well-being as a way of living, not as a goal. From creating something that accompanies people in their real lives, in all their versions, and in every stage.

I’m not looking for the perfect routine. I’m looking for mine.
And this space is born to share it with you: ideas, looks, reflections, places, and everything that is part of this universe we are building.

Welcome to Aurei.

Make it ritual. Make it Aurei.
Alex